Benefit chart wins architects projects!

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Clients not choosing you? Wish you had a secret weapon? Make it EASY for them to see you as the go-to architect - get the benefit chart!

SEE THE EXACT benefit CHART TEMPLATE TO HIGHLIGHT YOUR TEAM AND SKILLS IN A NEW WAY

YOU'LL LEARN PROTIPS + TOPIC SUGGESTIONS SO YOU CAN CREATE YOUR OWN for your next proposal

AND WALK AWAY KNOWING HOW TO CREATE A DIRECT LINE FROM WHAT CLIENTS NEED TO WHAT YOU OFFER - WITH EASE

ready to level up your proposals?

all the details

Learn from my quest to help you win architect firm proposals 

You get a REAL benefit chart template that adds REAL value and that you can implement right away. I created this for use in client interviews (when you get into the good stuff!) and it worked so well I adapted it for use in proposals. I designed this to be both EASY and EFFECTIVE. I know you - I know what works I created this to help you win. 

YOU'LL SEE HOW TO HIGHLIGHT YOUR TEAM AND SKILLS IN NEW WAYS

YOU'LL LEARN PROTIPS + TOPIC SUGGESTIONS SO YOU CAN CREATE YOUR OWN

OH YEAH, by downloading you now have access to me - 20 year arch marketing veteran

You'd think you could stand out on your own merits, right? But you can't.

And I say this as someone who spent 20 years as in-house marketing in architecture firms - I've done a million of them! So I KNOW. The reality is, people have VERY short attention spans. And, clients are often reviewing a bunch of proposals at a time. You need to make it easy, and you need to stand out. 

Let me guess - you spend a ton of time (and money!) on proposals - without results. You don't know what the problem is (the winning firms are no better than you) and you really don't have time for this. This isn't even what you DO. Frustration (or desperation) builds - until the next time, when they again say you "came in second." What are you supposed to do?

i want this for you!

Imagine you win the next project. Everyone is so happy you get referrals, more projects, and stop stressing about money. Your work gets recognized with an award... and another... and another! Visibility and word of mouth has you so busy you choose what to work on. How does that sound? It's possible... take the first step and download the materials.

It's vital you know how one proposal page can impact your architect firm - check it out:

There's another reason - the risks if you don't. Financial, lost staff, or even the firm. You likely go up against firms with in-house marketing regularly. If so, you need every advantage you can get so you can better compete.

Then - consider your legacy. Better proposals, better chance of winning. Easier time paying bills, supporting others, and leaving your mark on the world. You are TALENTED designers NOT impacting lives - don't lose the chance to impact lives because they can't FIND your information. Especially since you can make it EASY for them to see.

Here's the thing: You can be the best designer in the world, but if the client cannot see what makes you different from another firm – or uniquely qualified for THEIR project – you’ve got a problem. You won’t get the job. 

Adding the benefit chart can determine winning and losing the next proposal - and BEYOND. Go get it!


Meet the author 

Hey, I'm Barb, and I'm obsessed with helping architects win projects

My nearly 20 years as an in-house and consulting marketer in (mostly) architecture firms has not only shown me what architects have in common, it has shown me how you stand apart from each other — uniquely positioning me to show that to clients.

My specialty is figuring out EXACTLY how to connect your unique qualifications with what clients need — and making sure it is REALLY clear to everyone. 


foUNDER of savvyhound, @GETSAVVYHOUND                   
adopted 7 retired racing greyhounds 

“Barb made it easy for customers to see why they want to work with us.”

Barb turned very complex information into approachable, engaging text that makes it easy for customers to see who we are, what we do, and why they want to work with us."

Tim, company founder

“Her marketing knowledge + ability to prepare proposals is impressive.”

I enjoyed her creativity and work ethic. Her marketing knowledge and ability to prepare proposals along with coaching others for their presentations was impressive.

virginia, human resources

This benefit chart for architecture proposals
is for you    

You need to finally figure it out so it is right / better / easier going forward

You're tired of trying to figure it out for this time and want answers for long term 

You want to learn the key to stronger proposals and how to STAND OUT from the competition

if:

You want to WIN MORE and are READY to experience this change

Ready?

let's do this + leave the competition in the dust!

There’s no room for error. Architectural proposals are more competitive than ever. Create a benefit chart in your next proposal and be on your way to better proposals, more wins, and making the competition jealous!

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