(and losing projects you'd be perfect for to the competition as a result?)

(and cause you to lose ideal projects to the competition?)

Are you wasting billable hours on cookie-cutter proposals that REEAALLY don't do you justice?

Are you still wasting billable hours on cookie-cutter proposals that REEAALLY don't do you justice?

effective, strategic architect firm marketing

Friends, there IS a better way. 

"Barb captures 'you' in a way you can be proud of. It will change your business!!"

(Before you ask—yes, this is a real quote from client Tamara Halvorsen) 

The architecture industry comes with its fair share of challenges, from intense competition to the constant need to innovate and adapt—my goal? To help you 



I partner with clients to create marketing strategies that showcase your unique strengths and resonate with your ideal clients—eliminating guesswork and frustration that often comes with trying to stand out in a crowded market.



And while I don't do cookie-cutter or generic, I'm happy to be the                                                                                          even the toughest marketing challenges.

And while I don't do cookie-cutter or generic, I'm happy to be the                                                                                                  even the toughest marketing challenges.

you conquer

weapon that helps you conquer

navigate these challenges with confidence and clarity.

secret weapon that helps

secret

true story

I specialize in helping architects connect with clients more effectively...

...boosting your confidence and effectiveness, and ultimately, helping you build thriving firms. 

...boosting your confidence and effectiveness, and ultimately, helping you build thriving firms. 

Drawing from my over 25 years in architect firm marketing and passion for understanding human behavior, my psychology-based approach and personalized, client-focused messaging aims to elevate client connections and offer new levels of personalization in marketing strategies, even in today's automated landscape. 

seasoned architect firm marketing offering

expert guidance, hands-on support, + creative solutions specific to architects

expert guidance, hands-on support,
+ creative solutions specific to architects

I'm Barbara Gates, the first, only, go-to architect marketing consultant with 20 years of in-house
experience and a psychology-based approach. 

I began consulting in 2018, dedicated to helping architects enhance their marketing strategies to achieve optimal results. By focusing on clear, effective marketing techniques and promoting connections, I help architects stand out in a competitive market. My innovative and boundary-pushing approach ensures that your marketing efforts command attention and resonate with your target audience, ultimately leading to increased project success.

Create winning marketing materials that show your unique value and attract ideal clients — in 3 simple steps.

Create winning marketing materials that show your unique value and attract ideal clients — in 3 simple steps.

Step 1:

Discover your YOU-Factor 

Uncover your YOU-Factor: the unique blend of skills and personality that sets you apart.




Step 2:

CRAFT COMPELLING MESSAGES

Craft client-focused messages that showcase your value and the solutions you provide.




Step 3:

Attract your ideal projects

Attract your ideal projects and clients, without sacrificing billable hours or creative passion.




- tim dufault, FAIA, concert

If you’re waiting, get off the fence!

Barb will be a great resource and effectively communicate the value your organization brings to the marketplace.

"Barb will be a great resource and effectively communicate the value your organization brings to the marketplace."

"If you’re waiting, get off the fence!"

I’m here to help you make best use of the tried-and-true marketing strategies so you get it right. 

I’m here to help you make best use of the tried-and-true marketing strategies so you get it right. 

I know the pain points architects face with marketing every day
In my 20 years as your in-house marketing - I’ve faced them, too.

I know the pain points architects face with marketing every day
In my 20 years as your in-house marketing - I’ve faced them, too.

I’ve figured out what works in architectural marketing
And what doesn’t.

I’ve figured out what works in architectural marketing
And what doesn’t.

With Barbara Gates
you get a strategic partner, not a cookie-cutter marketing plan.

With Barbara Gates,
you get a strategic partner, not a cookie-cutter marketing plan.

For me, this work is about so much more than just architect marketing. 

It's about making sure no architect loses a project - and no community misses out on your transformative designs - due to a lack of marketing know-how. 

It's about helping you get your visionary work out into the world, where it can make a real difference in people's lives.

NOW, A BIT ABOUT ME PERSONALLY...

I have greyhounds

(They like to pop up in meetings)

Meet my current and previous pack

19 years of greyhounds: arrow, rider, echo, maude, hildy, hank, and Pete

"Barb will help capture ‘you’ in a way you can be proud of. It will change your business!!"

- Tamara halvorsen, pigeon consulting

Four fast facts

Download our FREE Benefit Chart Guide

Get instant access to the Benefit Chart and learn my secret to transforming the "Why Hire Us" section of proposals (and beyond!) to show clients why you are the EXACT architect they NEED.

Sign up and receive:
• One-page, HIGH-IMPACT benefits chart
• Template to highlight your team and skills in a NEW way
• ProTips + topic suggestions so you can create your own
• Ability to show why clients should hire you in ONE PAGE