August 15, 2023

Digital marketing for architects: strategies for success

There are more than 1 billion websites now, competing for the attention of 3 billion internet users. Thank you, Jumpfactor, for both good and bad news. Good: there are A LOT of people who could potentially become a client. Bad (but not really): You have A LOT of competition just with run-of-the-mill stuff taking people’s attention – before you even factor in the actual competition. Are you using digital marketing for architects yet?

if not, reread that statistic. Then keep reading – I’ll help you out.

Marketing for architecture firms has expanded. No long lunches and handshakes (only) – you need to be everywhere, all the time. So you need a good marketing strategy for architects and to get online.

That way, you can be in the right places so when a potential client stops looking at reels they can find you. 3 billion people online! THAT is an opportunity.

This blog post discusses some of the most effective digital marketing strategies for architecture firms. We’ll cover:

  • Why digital marketing is important to architects
  • And why digital marketing is important to your clients
  • And answer: What is the best way to market your architecture firm online?

Importance of digital marketing in architecture firms

Digital marketing helps you to target audiences that you may not have been able to reach before. This includes both digital marketing in the form of social media and search engine optimization (SEO). Through social media, you can boost brand awareness and reach a larger audience.

SEO can help you target your ideal clients, get more website traffic, and improve your rank in search engine result.

Here are a few specific examples of it being applied for string to get new clients trying and brand building.

Finding New Clients

Reach a broader audience

Proximity, the number of people on a list you were given, and numerous other factors limit the number of people you can reach in traditional architectural marketing. Digital marketing allows you to target a more global audience, increasing your base of potential clients significantly.

More cost-effective

Compared to traditional marketing methods, digital marketing is more cost-effective, allowing architects to reach a larger audience at a lower cost.

Measurable results

Digital marketing tools provide measurable results, allowing architects to track their marketing efforts and adjust their strategies based on what works best.

Brand Awareness

Establish a strong online presence

A strong online presence is a must in today’s digital age. Digital marketing has many opportunities for architects to create a professional and engaging online presence that attracts potential clients.

Showcase expertise

Digital marketing allows architects to showcase their expertise and establish themselves as leaders in their field. This can be done through blog posts, social media updates, and other content marketing strategies.

Improve SEO

Search engine optimization (SEO) is a crucial aspect of digital marketing. SEO for architects can increase their visibility on search engines, making it easier for potential clients to find them.

Role of online marketing in highlighting projects

Digital marketing is an important tool to increasing your visibility, helping you reach a wider audience, and making the process of showing your skills easier than ever – particularly on a larger scale.

There are various ways to make project information more accessible: you can offer virtual tours, create an impressive online portfolio, and showcase positive testimonials on the internet. These initiatives heighten the likelihood of your work being noticed and understood by people.

Below, you will find three approaches to incorporating more project information that benefits both you and your clients.

Options that benefit both you and your client

Virtual tours

Digital marketing allows architects to offer virtual tours of their projects. This can give potential clients a better understanding of their work and can be a powerful selling tool.

two young architects working, one ith virtual reality glasses on - used to illustrate how the architects can give virtual tours of thheir projects

Portfolio display

Having examples of your work online in a portfolio, on a website, etc., is a great way for architects to showcase their work. Using digital marketing, architects can create interactive portfolios – versus the standard printed ones – that are far more engaging and likely to attract potential clients.

Architect testimonials

Digital marketing makes it easy to share architect testimonials from clients. These can help build trust with potential clients and can be a powerful marketing tool.

Digital marketing offers a range of benefits for architects. It can help them reach a larger audience, establish a strong online presence, showcase their work, and build trust with potential clients. As such, it is a tool that architects cannot afford to ignore. By embracing digital marketing, architects can enhance their marketing efforts and increase their chances of success in today’s digital age.

Importance of digital marketing to your clients

Digital marketing is really a game changer for your clients. It provides so much ease, taking away time to evaluate things, making it easier to find what they need, and easier to compare their prospects as needed. It also has made people step it up a notch!

Online marketing for architects forced firms to adapt to sharing their information in new ways (and update them along the way) and to incorporate all the elements. Now, clients can get an interactive portfolio, where it may have been an old portfolio that had not been updated in years.

Broader mix of designers to choose from

Much like traditional architectural marketing limits the number of people you can reach due to proximity, it also limited the number of designers your clients had to work with. Now, instead of just the local firms as options, your clients can work with anyone around the world. With digital marketing, your clients can target their audience to include architects who specialize in what they need, but more importantly, clients now have access to whatever they need.

Ability to create whatever they want

And with that freedom to work with people all over the world comes new opportunities to do whatever they want. Like architecture, you are no longer restricted – this is something that can make owners all over the world rethink what is possible.

All of this ultimately leads to one thing: the ability to connect with potential clients in new, and newly-expanded ways that resonate with them, so you get better results.

Online marketing is a good means to an end for clients. It allows them to get what they need more quickly, more easily compare apples to apples if needed, and to quickly assess their options

Getting started with digital marketing for architects

This is all great news! It means there are many more opportunities to connect with clients. Some may not be for you, but others will. Do what you’re good at and don’t try to do everything at once. But where to start? TL;DR: your website – because then you’re building on what you likely already have.

The best way to market your architecture firm online

One of the very best strategies you can have with online marketing in architecture firms is to SHOW UP. Be online. A small chance of being seen is better than no chance of being seen. That aside, it depends on your firm’s goals. Don’t get overwhelmed – you are already doing a lot of this! You can build off where you are. Below are several effective strategies you can consider to market your architecture firm online:

Develop a professional website

Create a visually attractive (did I actually need to say that to you? probably not….) and user-friendly website that showcases your firm’s expertise, portfolio, and services. After you get those down add information about your people, and any news items that come up. Optimize your website for search engines to improve your online visibility.

Remember that your clients are NOT architects. Include descriptive words using their terminology – no archibabble – to describe what they are seeing.

Content marketing

Produce high-quality content such as blog posts, articles, and case studies that provide valuable insights into architectural design and trends – and what that means for your clients. Help them see themselves in what you do. This helps establish your firm as a thought leader in the industry and attracts potential clients.

Search engine optimization (SEO)

Use techniques specific to architect SEO to improve your website’s ranking in search engine results. Using relevant keywords, optimizing your website, and building quality backlinks are all essential to increasing your visibility online.

Social media marketing

Social media like Instagram, Facebook, and LinkedIn are great opportunities to show off your projects, engage with others interested in the same things (hopefully your posts!), and build a strong and consistent presence online. Share content that’s relevant to your potential clients, participate in industry discussions, and interact by leaving thoughtful and supportive comments. Social media has really been underutilized by architects (compared to other industries) so it gives you a great opportunity to stand out. A social media strategy for architects can help you meet your goals that much quicker.

Online advertising

Not widely used in architecture is online advertising (or advertising in general) – but, it’s worth mentioning. There are a number of options like Google Ads and social media ads but make sure to do an apples-to-apples comparison before buying. The cool website template company may reach a wide audience and generate tons of leads, but it may not translate to architecture.

To increase your results, target specific demographics and geographical locations in line with your goals.

Email marketing

It’s the promise land. So start or grow your email list! It is the easiest and best way to reach potential clients while also nurturing relationships with existing clients. Send out regular newsletters with updates about your projects, events, as well as industry news. remember that your potential clients are not architects – include what is relevant to THEM! As you would with other marketing efforts, tailor your marketing strategies to your ideal audience goals and monitor your results.

Did you know that email marketing has an average of a 42% ROI for very dollar you spend. WOW!!

– me, flabbergasted (also Forbes, with “How To Improve Your Email Marketing ROI (4 Tips)”)

Conclusion

To maximize success your architectural firm’s success, it is important to use the right digital marketing strategies for you. It is essential to create an effective plan and establish the right goals for your firm.

It is also important to monitor and analyze the performance of your digital marketing campaigns and make necessary adjustments to improve results.

And remember that this is all another means to connect with your clients. Regardless of the new approach or technology involved the core messaging should still be the same: You can help solve your ideal client’s problems

Ultimately digital marketing for architects is another tool for you to use to increase brand awareness, grow your architecture firm, and better connect with your clients.

Want to learn more about your target audience(s)?

In the recent post about how an architect personality is the ultimate marketing strategy, I talk about how you can leverage your individual personality to better connect with clients. Assessing them and understanding how they make decisions can help inform your approach going forward. Check it out!

For an unofficial but very fun assessment check out the “Which iconic building are you?” quiz I created (to pair with the article) – your personality type is revealed with the results. Each result includes resources and additional information custom to the personality type.

Ready to be the only architect clients think of?
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I'm Barb
I’m a 20-year architectural marketing veteran sharing resources and insights from my architect-adjacent life. Useful information with stories and humor.
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I'm Barb
I’m a 20-year architectural marketing veteran sharing resources and insights from my architect-adjacent life. Useful information with stories and humor.
learn about barb

hey there!

Ready to be the only architect clients think of?
 The ULTIMATE marketing solution - The EDGE helps you stand out, build better client relationships FASTER, and WIN.
tell me more

what iconic building

ARE YOU?

See what sets you apart from 
everyone + get strategies for YOUR UNIQUE PERSONALITY to stand out and win more!


take the quiz!

I'm Barb
I’m a 20-year architectural marketing veteran sharing resources and insights from my architect-adjacent life. Useful information with stories and humor.
learn about barb

hey there!

Ready to be the only architect clients think of?
 The ULTIMATE marketing solution - The EDGE helps you stand out, build better client relationships FASTER, and WIN.
tell me more

what iconic building

ARE YOU?

See what sets you apart from 
everyone + get strategies for YOUR UNIQUE PERSONALITY to stand out and win more!


take the quiz!