As an architect, you know the importance of making a great first impression with your designs. The same goes for your firm's branding and marketing. If you're like most architects, marketing falls to the bottom of your to-do list - resulting in a disconnect between the quality of your work and how you are perceived by potential clients. That's where savvyhound comes in.

impress everyone (YOURSELF included) with how good you can look in ONE WEEK

Impress everyone (yourself included) with how good you CAN look in one week!

Upgrade your marketing with savvyhound's expert architect-focused strategies and client-focused solutions that effectively highlight you


the ultimate architect marketing glow up

Leveling up your architect marketing is a good idea... 

but let's be real. It's not exactly a walk in the park.


One day you're actively seeking clients, the next trying to see the differences between RFPs and how to stand out this time (still seeking clients). Then there's the pressure to "show up," "add value," and "engage" online - when you don't know algorithms or what works on what platform (nor do you have interest - you really just want to sit behind your computer and focus on design.)
It all feels never-ending - the marketing to-do list, the constant tweaking because everyone wants something different, the endless Googling to try to find something to help because marketing is not what you do. It's eating up all your billable hours and putting your relationships and projects at risk. All without any assurance that what you're doing is right - or will even bring results.

Let's just say it: It's not working.

But it's easy to spot when the messaging misses the mark.


When your marketing materials engage clients right away - clearly showing what you do and why it matters to them - clients see you as the obvious solution. They think, "YES! THIS is who I want to work with!" That's where savvyhound comes in. We help you get it right.

It's hard to juggle all the things - especially when some of them aren't even what you do.  can be tough to show all of who you are, how you are different, and how you help clients...

That's where savvyhound comes in. We help you get it right.

i get it.

I help architects go from overlooked to the obvious choice.


With over 20 years as an in-house architectural marketer, a tailored degree that complements architectural marketing, and a track record of pushing the envelope with creative, out-of-the-box solutions, I have the real-world experience, specialized education, and tenacity to keep both of us at the top of our game.

What sets me apart? I use a psychology-based approach to tap into what makes you and your firm unique - your "YOU-Factor." By weaving this into your marketing strategy, we create messages that not only showcase your expertise but also foster genuine connection with your ideal clients.

hey, i'm barbara gates

With savvyhound,
you get a strategic partner, not a cookie-cutter marketing plan.

With savvyhound,
you get a strategic partner, not a cookie-cutter marketing plan.

Through my signature EDGE Framework (Engage, Develop, Guide, Excel) we create messaging that does more than just inform; it captivates. 

Through my signature EDGE Framework (Engage, Develop, Guide, Excel) we create messaging that does more than just inform; it captivates. 

We start by Engaging your audience with content that showcases your unique value. Then, we Develop that story, Guiding prospects down the path to seeing you as the undeniable choice for their needs. The end result? Marketing that at building genuine connections and driving real results.

We engage your audience with content that showcases your unique value. Then, we develop that story, guiding prospects to see you as the undeniable choice for their needs. The result? Marketing that excels at building genuine connections and driving real results.

But don't just take my word for it. Here's what one of my clients says:

we dig deep to uncover what makes you unique - and exactly what clients need.

We dig deep to uncover what makes you and your firm unique - and exactly what clients need

"Barb will help capture ‘you’ in a way you can be proud of. It will change your business!!"

- Tamara halvorsen, pigeon consulting

savvyhound's mission

to make sure no architect loses a project - and no community missed out on your transformative designs - due to lack of marketing expertise.

To make sure no architect loses a project - and no community your transformative designs - due to lack of marketing expertise

Clear, compelling, and dynamic marketing strategies reflect the true value of your architectural work, enabling you to win more projects and communities to experience the life-changing impact of your visionary design solutions.

Clear, compelling, and dynamic marketing strategies reflect the true value of your architectural work, enabling you to win more projects and communities to experience the life-changing impact of your visionary design solutions.

UNLEASHED ARCHITECT FIRM MARKETING

We specialize in bold architect
firm marketing strategies that help you stand out from the competition.

savvyhound

savvyhound's bespoke solutions combine the best of new and traditional techniques to amplify your brand, connect you with clients, and ultimately win more projects.

win clients with savvyhound

Experience architect firm marketing like never before - UNLEASHED.

01

Strategic solutions for architect marketing

02

Two decades of specialized expertise 

03

Personal brand building

04

fill marketing gaps with solutions

05

market intuition 

06

Authentic messages

07

Client-centric approach

08

Masterful narration

Overcome the unique challenges of architectural firm marketing with tailored strategies.

Benefit from more than 20 years of dedicated experience in marketing for architectural firms.

Enhance your unique identity in the market to set your firm apart.

Actively address known marketing gaps with innovations like personalized profiles.

Harness the power of intuition, curiosity and observation to understand market dynamics.

Design messages that truly represent your firm’s vision and values.

Our proprietary strategy puts your practice’s needs and solutions first.

Share your journey, your projects and your vision through captivating narration in different formats.

8 ways savvyhound stands out from other architectural firm marketing agencies

One LOVES joining Zoom meetings to see people...
while the other? I've been told that watching him sleep is more relaxing than an aquarium. It's marketing for architectural firms - liberated.

One LOVES to join Zoom meetings to see the people...and I'm told watching the other sleep is more relaxing than a "relaxing" fish tank.

It's architect firm marketing - unleashed.

and... I have                         

greyhounds

MY TIMELINE

2018

I left the corporate world to work as a consultant with the architects I left behind. You can't get rid of me!

2013

2004

I discovered I LOVE marketing for architectural firms (vs accountants) and NEED creativity. I returned.

1997

I was carjacked and told the story (right after) - it got me my first real job at an architecture firm.

We adopted our first retired racing greyhound, Arrow, named after the dog in The Point.

Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.

2018

Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.

2016

Kombucha street art tilde shoreditch celiac taxidermy bushwick palo santo cloud bread yr bicycle rights hell of sartorial ethical butcher.

2013

- tim dufault, concert

We needed a clear and compelling brochure and Barb nailed it.

free stuff

Architectural proposals are more competitive than ever. Attention spans are short. There’s no room for error. You can fix the top five issues in ONE DAY.

Architects: don't lose projects because clients can't FIND your information. This seriously simple trick MAKES IT EASY to get your key info seen by clients.

HOW CAN MY 20+ YEARS OF ARCHITECTURAL FIRM MARKETING HELP YOU?

It means having access to someone who UNDERSTANDS. 

Someone who has worked alongside you in your offices and made mistakes, seen trends come and go, and learned lessons the hard way so you don't have to. When you work with me, you leverage exactly what architectural firm marketing looks like – with the convenience of managing it remotely, and on an as-needed basis.


find out how
i can help you